Testing as a Lever for Redesigns and Accessibility

28/05/2025 at 1:00-1:45 PM (CEST)

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Brief Summary

In the webinar Testing as a Lever for Redesigns and Accessibility, Cogniteer founder Fabian Hans in collaboration with Varify.io explored how experimentation can be integrated meaningfully into redesign and accessibility processes — before, during, and after launch. The session showed why testing should never be an afterthought, and how an iterative mindset leads to better user experiences without relying on assumptions.

💬 Speakers:

Fabian Hans – Psychologist & Founder at Cogniteer
Steffen Schulz – Co-Founder & CPO at Varify.io

🗒️ Key Takeaways:

You’ve learned:

how to guide redesigns with data instead of assumptions
the benefits of component-based redesign vs. total relaunch
how to combine accessibility and CRO in one workflow
real-world examples and live tips for inclusive, testable design
why testing should start before the redesign—not after

This webinar gave attendees a practical framework for reducing risk, increasing inclusivity, and making design changes that actually improve user experience and performance.

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