17/07/2025 at 1:00-1:45 PM (CEST)

Welcome to the Varify Webinar Resource Hub

This page includes everything you need to revisit the session, share insights with your team, or pass it along to colleagues and partners. You’ll find the full recording, key materials, and an easy way to get in touch. If you'd like to continue the conversation, our team is just a click away.

<aside>

Brief Summary

In the webinar How to build a scalable CRO Program for SMEs, Joe Deveton, Founder of Binary Bear, showed you how to present Conversion Rate Optimization as a strategic initiative to the C‑level. We explored how to structure your testing, align metrics with business goals, and manage expectations effectively.

💬 Speakers:

• Joe Doveton – Founder & CEO at Binary Bear
• Steffen Schulz – Co-Founder & CPO at Varify.io

🗒️ Key Takeaways:

You’ve learned:

• How to implement and scale CRO with actionable steps for beginners
• How to engage key stakeholders and secure executive buy-in
• How to build a sustainable testing framework that aligns with business goals

I this webinar you gained actionable strategies to help your executive team understand the value of CRO and support your testing efforts.

</aside>

Couldn’t make it live, or want to revisit the key moments?

The full webinar recording is available below

https://youtu.be/4Vh0m1PxkFA

Slides & Resources

Explore the content in more detail:

• Download the presentation deck

• Get Access to BigQuery

• Join our BigQuery Community

<aside>

Interested in how this applies to your business?

🗓️ Book a 1:1 conversation with a member of our team: Click here

</aside>

<aside>

Find us online!

</aside>

<aside>

</aside>