How to build a Culture of Experimentation

13/05/2025 at 12:00-12:45 PM (CEST)

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Brief Summary

In this webinar, How to build a Culture of Experimentation, Varify.io brought together B2B UX expert Thomas Gerstmann and Geoffroy Dickson, Head of UX & International Growth at Design Bestseller to explore the cultural and strategic obstacles that often derail experimentation initiatives. The speakers shared practical insights on how to build a sustainable testing culture and avoid the most common traps companies face when scaling A/B testing.

💬 Speakers:

Geoffroy Dickson – Head of UX & International Growth at Design Bestseller
Thomas Gerstmann – B2B UX Expert & Data Analyst
Steffen Schulz – Co-Founder & CPO at Varify.io

🗒️ Key Takeaways:

You’ve learned:

what challenges block companies from building a testing culture
how Design Bestseller established a successful experimentation mindset
what makes a strong A/B testing program work in practice
how to overcome typical failures in experimentation
hands-on tips for testing continuously and improving consistently

This webinar offered a behind-the-scenes look at how teams can shift from gut feeling to data-driven growth — by embedding experimentation into their daily routines and avoiding the six critical points where most initiatives fall short.

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