Customer Perspective: The Key to Winning A/B Tests

06/02/2025 at 1:00-1:45 PM (CEST)

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Brief Summary

In this webinar, hosted by Netzproduzenten and Varify, you learned how to avoid common pitfalls and make smarter, data-driven decisions in Conversion Rate Optimization (CRO). Drawing from over 350 projects and a decade of Google Partner experience, the session guided participants through real-world strategies for identifying user problems and running impactful A/B tests—without relying on gut feeling.

💬 Speakers:

Robert Richter – Team Lead & Business Development for Conversion Rate Optimization at Netzproduzenten
Steffen Schulz – Co-Founder & CPO at Varify.io

🗒️ Key Takeaways:

You’ve learned:

how to identify clarity issues, missing buying incentives, and trust barriers
which tools and methods to use for deeper user research (e.g., usability tests, clickmaps)
why gut feeling leads to flawed tests—and how to avoid common A/B testing mistakes
how real e-commerce shops achieved 8–14% conversion uplifts with smart experimentation

This webinar showed how to approach CRO with confidence and structure—from uncovering user pain points to applying test-backed improvements that truly convert.

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