22/05/2025 at 1:00-1:45 PM (CEST)

Welcome to the Varify Webinar Resource Hub

This page includes everything you need to revisit the session, share insights with your team, or pass it along to colleagues and partners. You’ll find the full recording, key materials, and an easy way to get in touch. If you'd like to continue the conversation, our team is just a click away.

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Brief Summary

In this webinar, BigQuery for Experiment Analysis, Bas Linders, CRO expert and Data Scientist at Happy Horizon, unpacked the common mismatches between A/B testing tools and GA4. He showed how misleading data setups can erode trust—and how BigQuery can serve as a more reliable foundation for serious experimentation.

💬 Speakers:

• Bas Linders – Product Owner CRO & Data Scientist at Happy Horizon
• Steffen Schulz – Co-Founder & CPO at Varify.io

🗒️ Key Takeaways:

You’ve learned:

• why many test setups exaggerate effects—and how to catch them early
• how BigQuery can become your single source of truth
• key differences between GA4 and BigQuery—and when to use which
• how to get started with BigQuery safely and confidently
• Bas’ go-to practices and shortcuts from years of real-world CRO work

This webinar gave attendees the knowledge and tools to build experimentation setups they can actually trust—bridging the gap between testing tools and analytics with the power of BigQuery.

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Couldn’t make it live, or want to revisit the key moments?

The full webinar recording is available below:

https://www.youtube.com/watch?v=DvVmOxDrByM

Slides & Resources

Explore the content in more detail:

• Download the presentation deck 🇬🇧

• Get Access to BigQuery

• Join our BigQuery Community

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Interested in how this applies to your business?

🗓️ Book a 1:1 conversation with a member of our team: Click here

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NEW RELEASE

Automatically connect BigQuery to your existing setup and evaluate your experiments on raw data.

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