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07/07/2025 at 1:00-1:45 PM CEST
This page includes everything you need to revisit the session, share insights with your team, or pass it along to colleagues and partners. You’ll find the full recording, key materials, and an easy way to get in touch. If you'd like to continue the conversation, our team is just a click away.
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In this webinar, CRO expert Niko Spies took you behind the scenes of his daily BigQuery workflows. He demonstrated—clearly and without jargon—how he sets up BigQuery from the ground up, keeps costs under control, links GA4 data efficiently, and runs reliable A/B test analyses using raw SQL.
💬 Speakers:
🗒️ Key Takeaways:
You’ve learned:
This webinar demonstrated exactly how to harness BigQuery for A/B testing—from clean setup and cost-control to seamless GA4 integration and SQL-based result analysis. Attendees gained both the strategic insight into why BigQuery is the premier choice for scalable, transparent experimentation and the practical templates to put it into action.
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The full webinar recording is available below - in German with Englisch subtitles:
Explore the content in more detail:
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🗓️ Book a 1:1 conversation with a member of our team: Click here
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Automatically connect BigQuery to your existing setup and evaluate your experiments on raw data.
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