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10/12/2025 at 1:00-1:45 PM (CEST)
This page includes everything you need to revisit the session, share insights with your team, or pass it along to colleagues and partners. You’ll find the full recording, key materials, and an easy way to get in touch. If you'd like to continue the conversation, our team is just a click away.
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In this webinar, Using A/B Testing for Lead Generation, Julian Kleinknecht and Steffen Schulz explained the key principles behind effective A/B tests for lead generation, supported by numerous real-world test ideas from actual projects across different industries.
With more than 12 years of experience in A/B testing for lead generation, Julian also showed how to structure lead-gen funnels correctly, how to test them with intention, and how to continuously optimize them using real data and proven methods.
💬 Speakers:
🗒️ What you’ve learned:
1. Which pages to test?
2. What to track
3. Test ideas
After the webinar, you understand which pages, processes, and content types are most important to test in lead-generation funnels, as well as what to track and how to measure success effectively.
You also gained concrete test ideas for landing pages, pricing pages, registrations, and full lead processes—enabling you to run purposeful, data-driven A/B tests that improve both conversion rates and lead quality.
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The full webinar recording is available on Youtube
https://youtu.be/_sVncJ2BUVs?si=VmQikRK0UW5t4lUg
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Get your summary, including concrete testing ideas
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🗓️ Book a 1:1 conversation with a member of our team: Click here
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