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07/08/2025 at 4:00-4:45 PM (CEST)
This page includes everything you need to revisit the session, share insights with your team, or pass it along to colleagues and partners. You’ll find the full recording, key materials, and an easy way to get in touch. If you'd like to continue the conversation, our team is just a click away.
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In this open discussion, The Future of CRO: Hyperscaling A/B Tests with AI, Arthur Moreau and Steffen Schulz explored how artificial intelligence can reshape A/B testing and personalization — and what hyperscaling really means for Conversion Rate Optimization.
💬 Speakers:
🗒️ What you’ve learned:
▪️ Let’s Dream Together: You explored how AI could transform A/B testing at scale, exchanged ideas, and discussed what could go right—or terribly wrong.
▪️ Pushing Limits: You discovered how experimentation can move from single pages to entire product categories, and what hyperscaling means in practice.
▪️ Live Demo: You experienced real-time A/B tests and hyperpersonalized experiments deployed on Shopify with one click via the Varify API.
After the session, you’ll have a clearer view of how AI can drive personalization, automation, and experimentation at scale — and why this is the next step in CRO.
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The full webinar recording is available on Youtube
Explore the content in more detail:
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🗓️ Book a 1:1 conversation with a member of our team: Click here
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