Shopify A/B Tests uncovered !

16/10/2025 at 1:00-1:45 PM (CEST)

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Brief Summary

In this webinar, Shopify A/B Tests Uncovered, Christian Dengler and Steffen Schulz revealed what really drives performance in Shopify stores — and which so-called “best practices” completely fail in the real world. You found out what truly works in Q4 and how data-driven experimentation can make or break your results during the busiest season of the year.

💬 Speakers:

Christian Dengler – Co-Founder ConvertLab
Steffen Schulz – Co-Founder Varify.io

🗒️ What you’ve learned:

▪️ Beyond the Myths: You discovered why “one-size-fits-all” approaches don’t work in e-commerce — and how to identify winning strategies tailored to your own store setup.

▪️ Real Case Studies: You explored real Shopify experiments — from successful conversion uplifts to surprising flops — and what made the difference in each case.

▪️ Live Shopify Integration: You experienced how Varify connects directly to Shopify to run A/B tests with real-time data and fast iterations.

After the session, you’ll know which optimization tactics truly impact sales, how to interpret test results across different stores, and how to make data-driven decisions for Q4 and beyond.

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