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07/08/2025 at 4:00-4:45 PM (CEST)
This page includes everything you need to revisit the session, share insights with your team, or pass it along to colleagues and partners. You’ll find the full recording, key materials, and an easy way to get in touch. If you'd like to continue the conversation, our team is just a click away.
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In this webinar, GA4 (+ BigQuery): Troubleshooting Data and Making Confident Decisions, Data & Experimentation Specialist Bruna Querido showed you how to identify and fix tracking and interpretation issues in GA4 — and how to eliminate data sampling once and for all.
💬 Speakers:
🗒️ What you’ve learned:
▪️ Why data don’t always make sense
You learned how to identify and resolve GA4 tracking and interpretation issues.
▪️ When segments break and funnels don’t add up
You discovered what was really behind disappearing or shifting numbers.
After the session, you’ll have a clearer understanding of why GA4 data sometimes doesn’t make sense, what causes segments to break or funnels to misalign, and how to uncover the root of disappearing or shifting numbers.
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The full webinar recording is available on Youtube
Explore the content in more detail:
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🗓️ Book a 1:1 conversation with a member of our team: Click here
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